Turning on imaginations since 1967

Art you can switch on.

Lite-Brite turns coloured pegs — or a fingertip — into glowing pictures. Browse every current line: retro Classics, character Color Pop! panels, high-definition screens, tap-to-light Touch toys and the refills that keep them all going.

Browse all 18 products

Five lines, one glow

Each line takes the same idea — pictures made of light — in a different direction. Pick by age, patience level and fandom.

Editor’s picks

Three screens that cover most gift briefs — the timeless one, the sharpest one and the most modern one.

Since 1967

Six decades of the same trick: coloured pegs, a dark screen and a light behind it. Few toys survive that long without a redesign — this one earned it.

No screens, real glow

Lite-Brite scratches the pixel-art itch with zero apps, accounts or ads. The only screen time involved is the one you build yourself.

Skills in disguise

Fine-motor precision, colour matching and pattern-following — every build is quiet practice wrapped in play.

Fandom-ready

Hello Kitty, Disney, Pokemon, Barbie, Stitch, Stranger Things — licensed panels turn favourite characters into buildable light art.

The full range

All 18 products currently in the Lite-Brite store, at a glance, each linked to its authorised retail listing.

Frequently asked questions

Which Lite-Brite should I buy first?

For ages four to six, start with the Classic or the Ultimate Value bundle — large pegs, simple templates. From six up, the Super Bright HD screens offer finer detail, and the Touch line drops pegs entirely in favour of a tap-to-light screen.

What is the difference between Classic and Super Bright HD pegs?

They are not interchangeable. Classic screens use the original large pegs; Super Bright HD screens use mini pegs on a much denser grid. Always match refill packs to your screen type.

Do Lite-Brite toys need batteries?

Yes — most units run on standard batteries, which are not included in the box. The Classic takes three AA; check each product listing for the exact count of your model.

Are the templates reusable?

Modern template sheets are reusable plastic — unlike the punch-through paper sheets of older generations. Slide one behind the screen, build the design, then clear the pegs and the sheet is ready to go again.

Where do the purchase links go?

Every listing on this site links to the authorised Lite-Brite retail listing, where current pricing, stock and delivery options are shown.

Is Lite-Brite good for anything besides fun?

The peg workflow is quietly educational: fine-motor precision, colour matching, pattern-following and planning. The Touch line adds cause-and-effect sensory play with instant light feedback.